CEO, Primera Plastics
Noel Cuellar is the CEO of Primera Plastics, a growing plastic injection molding company that continually strives to support and provide opportunity and an inclusive environment both in the workplace and in our local community. Founded in 1994 with just two custom injection molding machines and two employees, Primera Plastics now operates 30 presses out of our award-winning 106,000 square foot combined facilities located in Zeeland, Michigan.
Primera Plastics employs over 130 employees. Serving a variety of customers in the automotive, office furniture, and consumers goods industries, Primera Plastics is dedicated to providing the highest quality products and exceeding customer expectations.
Primera Plastics began 23 years ago as a small two-employee, two-machine plastic injection molding company. Humble beginnings? Perhaps. But for CEO Noel Cuellar, humility plus determination results in success, a lesson he learned from his parents early on.
Now, employing more than 130 employees and operating 32 presses, Primera Plastics serves a variety of customers in the automotive, office furniture, and medical furniture industries. As a commodity business, however, its challenge is to distinguish itself from the competition. Primera Plastics does so by Defying Expectations.
Noel fosters a company culture dedicated to improving the lives of its employees and others in the community. He underscores the importance of education and continual learning as a way to create opportunity and value.
- 2013 Winner for Ernst & Young Entrepreneur of the Year for Michigan and NW Ohio
- 2009 Invited by the White House to attend the Jobs Summit
- 2007 SBA Entrepreneur of the Year
- 2007 SBA Michigan Small Business of the Year
- 2007 Michigan Hispanic Caucus Entrepreneur of the Year
- 2006 Small Business Administration Main Street Award “Best Small Business”
- 2006 Small Business Association of Michigan/Edward Lowe Foundation “50 Companies to Watch”
Highly Automated Precision Injection Molding
Development of Internal Expertise (Training, Mentoring, and Coaching) – over 10 RJG Certified Master Molders. State-of-the-art material-handling system allows us to control, dry, and convey our resin from a single location.
- Engineering Support
- Production Expertise
- Exceptional Quality
Automotive, Furniture, Medical Furniture
Dedicated to providing the highest quality products and exceeding customer expectations
Primera Plastics has a reputation for being able to color match products very quickly and do take over work if necessary. “We were notified by a customer and they had a supplier who would be closing their doors in days and we flew to that facility and moved the tools and were able to ship to our customer who supplied an OEM under deviation without any supply issues.”
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