Keynote Speaker

Marissa Solis

Senior Vice President of Global Brand and Consumer Marketing at the National Football League

A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America, where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.

Marissa spent a few years as a management consultant at Deloitte Consulting, leading change initiatives and communication consulting for Public Sector clients. Also, she spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico before taking a role in marketing at Pepsico’s Frito Lay North America Division in 2003. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns. She held shopper marketing and sales roles for key PepsiCo retail customers like Walmart, Target, and Costco. She led Culinary Innovation and Marketing for Pepsico’s Food Service division, where she launched a new line of Frozen Snacks for the company that sold over $100MM. Ad Age recognized Marissa as a trailblazer in the She Runs It! awards for creating a new line of branded frozen snacks. In 2017, Marissa led the creation of a cross-functional Hispanic Business Unit – the first of its kind - winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL. She won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos and Tostitos brands. In 2021, Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football-watching occasion with the NFL and Frito Lay partnership.

Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider serving wireless and wireline customers across rural and metro communities. She also serves as a board member on the North Texas Chapter of the Make a Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third-degree black belt in Tae Kwon Do and resides in McKinney, Texas, with her husband Juan and 16-year-old daughter Gabriela.